The Secret to True Product and Marketing Alignment in 2026

Misalignment between Product and Marketing is a classic corporate cliché. Product accuses Marketing of overpromising; Marketing accuses Product of building features nobody cares about.

At the core of this tension is an information gap. Product lives in Jira, surrounded by acceptance criteria and technical constraints. Marketing lives in external tools, surrounded by positioning frameworks and copy.

In 2026, forward-thinking organizations are forcing alignment by automating the flow of information directly between the two tools.

The single source of truth

The only way to align Product and Marketing is for them to share a source of truth. Since the work is tracked in Jira, Jira must be that source.

However, you cannot just force marketers to read Jira tickets. The UI is noisy, the language is technical, and the context is fragmented.

Instead, you build an automated translation layer. When an epic is marked 'Ready for Go-to-Market', an automation pulls the core details — the 'Why we built this' and 'What problem it solves' — and formats it into a brief for the marketing team.

No more guessing games

When Marketing receives this automated brief, they aren't guessing what the feature does. They have a clear summary, generated directly from the product manager's own notes, detailing the exact capabilities and target audience.

This eliminates the need for endless sync meetings. The marketer can take the brief and instantly start spinning up blog posts, ad copy, and sales enablement collateral.

FastDoc aligns your teams

FastDoc simplifies this alignment by automatically generating Marketing Copy and Sales Pitches directly from Jira epics.

It translates the technical reality of the product into the persuasive reality of marketing, ensuring that the feature you launch is the feature you built.

Install FastDoc from the Atlassian Marketplace and align your entire organization around a single source of truth.