Bridging Product and Marketing Teams with Automated Documentation
Product knows what's shipping. Marketing needs to tell the world. Here's how to keep them in sync.
The Alignment Problem
Product and marketing have different rhythms. Product works in sprints and versions. Marketing works in campaigns and launches.
Misalignment means marketing promotes features that aren't ready, or misses features that shipped quietly.
The Information Flow
Product information lives in Jira. Marketing needs it in a digestible format, at the right time, with the right context.
What Marketing Needs
- What's coming (roadmap context)
- What's shipping (release details)
- Why it matters (customer benefits)
- When it's ready (timeline)
Automating the Handoff
FastDoc bridges this gap with automated documentation that marketing can actually use.
Epic starts: Marketing Copy template generates draft content
Version ships: Release Notes template generates announcements
Feature complete: Sales Pitch template generates talking points
The Workflow
- Product works in Jira normally
- FastDoc automation rules trigger on key events
- Marketing-focused content publishes to shared space
- Marketing reviews, refines, and campaigns
No meetings required. No manual handoffs. Just automated information flow.
Building Trust
When marketing consistently has accurate information, trust builds. Product stops getting asked 'wait, did that ship?' Marketing stops getting surprised by launches.
Automation creates reliability. Reliability creates alignment.
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