Bridging the Gap Between Engineering and Marketing in 2026

Every product launch requires marketing copy: email announcements, changelog updates, blog posts, and social media teasers.

But marketers aren't usually in the codebase. When it's time to write the launch email, they have to rely on a brief from the product manager or try to decipher a list of merged Jira tickets.

This translation process — from 'Updated the Redis cache invalidation logic' to 'Your dashboard now loads 3x faster' — is where product launches lose momentum in 2026.

The translation problem

Engineers communicate in systems. Marketers communicate in benefits.

When a marketer reads a Jira release log, they see a list of technical changes. They have to play a game of telephone, asking PMs what the changes actually mean for the end user. If they guess wrong, the marketing copy ends up either technically inaccurate or hopelessly boring.

The solution is to insert an automated translation layer directly at the source of the truth.

How automated marketing briefs work

Instead of handing the marketing team a raw list of completed tickets, modern teams use automation to generate a Marketing Brief from the Jira release.

The automation tool parses the release, identifies the tickets that are user-facing (ignoring the backend refactoring that doesn't affect the UI), and translates the acceptance criteria into benefit-driven statements.

From Feature to Benefit

If the ticket says: *'Added support for SAML 2.0 Single Sign-On'*

The automated brief says: *'Enterprise customers can now log in securely using their existing identity providers.'*

This gives the marketing team the exact raw material they need to write the launch email. They don't have to guess what SAML 2.0 is, but they still have the freedom to craft the final messaging.

Consistency across channels

When the marketing brief is generated directly from Jira, it ensures that what is being marketed is exactly what was built. It prevents the classic problem of Marketing promoting a feature that Engineering had to cut from the scope at the last minute, because the automation only reads the tickets that were actually moved to 'Done'.

Generate marketing copy with FastDoc

FastDoc's Marketing Copy template is built for this exact scenario. It takes a Jira version or epic and generates benefit-driven feature summaries, suggested email copy, and feature highlights.

It removes the bottleneck between the product team and the marketing team, ensuring that every great feature you build gets the launch it deserves.

Install FastDoc from the Atlassian Marketplace and perfectly align your engineering and marketing teams.