Marketing Copy From Jira: Get a Head Start on Launch Content
Marketing shouldn't learn about features at launch. Here's how to give them a 2-4 week head start.
The Last-Minute Marketing Problem
Feature launches are chaotic. Engineering finishes, and suddenly marketing needs blog posts, social content, email copy, and landing page updates. Yesterday.
The information exists in Jira. Marketing just can't access it in time.
Shift Left on Marketing Content
FastDoc's Marketing Copy template generates draft content from Jira issues. Trigger it when Epics move to 'In Progress' and marketing gets a 2-4 week head start.
What Gets Generated
- Feature benefit statements
- Use case messaging
- Social media snippets
- Email copy drafts
- Blog post outlines
The Automation Setup
Create a rule triggered on Epic status change to 'In Progress'. FastDoc generates marketing copy and publishes to a designated Confluence space.
Marketing reviews and refines. By launch day, content is ready.
Why This Works
Product descriptions in Jira are surprisingly good raw material. They contain the 'what' and 'why' that marketing needs.
The template transforms technical language into customer-facing copy. Marketing adds polish and campaign context.
Measuring Impact
Teams using this workflow report faster launch timelines and less last-minute scrambling. Marketing stops being a bottleneck.
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