How Product Teams Empower Sales with Automated Feature Pitches in 2026
When Engineering ships a feature, Sales is often the last to know, or the last to understand. Here is how modern product teams are automating the creation of product sales pitches directly from project data.
If you walk onto a sales floor a day after a major product release, you will usually hear the same question repeated: 'Wait, what exactly did we just launch, and how do I sell it?'
The product team has spent months building the feature. They know every edge case. But that knowledge is locked in Jira. The sales team, meanwhile, needs to know three very specific things:
- What is the problem this solves?
- Why is our approach better than the competitor's?
- Who is the ideal customer for this?
Translating Jira epics into a sales pitch is historically a manual, painful process that falls on Product Marketing. In 2026, teams are automating it.
The data structural mismatch
Jira is structured for execution. It tracks tasks, assignees, and pull requests. A sales pitch is structured for persuasion. It tracks pain points, value propositions, and ROI.
However, if you look closely at a well-written Agile epic, the persuasion data is there. The user story ('As a marketer, I want to filter data so I can run targeted campaigns') contains the persona and the pain point. The acceptance criteria contain the value proposition.
Generating the Sales Enablement Brief
By utilizing AI automation, product teams are taking closed epics and instantly generating Sales Enablement documents. The AI isn't hallucinating marketing claims; it is simply reframing the engineering work.
1. The Pain Point
The system extracts the 'Why' from the epic description and frames it as the customer struggle.
2. The Solution
The system extracts the high-level features from the child issues, stripping away the API details and focusing solely on user-facing capabilities.
3. The Objection Handling
The system can even look at known bugs or deferred features within the epic to build a 'What this DOES NOT do' section, helping sales reps avoid overpromising on calls.
The speed to market advantage
When a sales pitch is generated automatically alongside the release notes, the sales team can start selling the feature on Day 1. There is no two-week lag while Product Marketing interviews the product managers and drafts a PDF.
This speed closes the gap between engineering output and revenue generation.
Bridge the gap with FastDoc
FastDoc includes a dedicated Sales Pitch template that transforms your technical Jira versions and epics into structured sales enablement documentation.
Generate value propositions, target personas, and capability summaries in seconds, perfectly synced with your actual software releases.
Install FastDoc from the Atlassian Marketplace and give your sales team the tools they need to sell what you build.
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